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A car buyer’s journey begins well before they set foot in a dealership; the process starts online. As more consumers rely on search engines to

Understanding the different buyer segments is key to creating targeted marketing strategies. For example, one potential segment is the passive car buyers, who show little

The automotive industry is experiencing one of the most significant transformations in its history, driven by digitalization and technological advancements. As vehicles become more connected

One key strategy that has gained increasing importance in recent years is presales. Presales in the automotive sector refer to the actions and processes that

Fleet lifecycle management is the process of managing a fleet of vehicles throughout their entire lifespan, from acquisition to disposal. This approach involves optimizing each

In-person events have always been a cornerstone of community engagement and brand-building for businesses, and car dealerships are no exception. These events provide a unique

With the rise of digital transformation, traditional marketing approaches are no longer enough to capture the attention of modern consumers. Today’s buyers rely heavily on

The automotive industry is experiencing an unprecedented transformation, fuelled by rapid technological advancements. Innovations such as artificial intelligence (AI), autonomous driving, electric vehicles (EVs), and